Elective Module: Technology and Innovation Management (20 ECTS)

Aims

An in-depth understanding of the sources and implications of technological change is essential for organizations—whether emerging startups or established enterprises—seeking to gain a competitive edge, penetrate new markets, or enhance profitability. Technological change, however, is frequently driven by competition among various actors in a market. To succeed organizations need a clear and well-defined innovation strategy, that can be executed speedily and precisely.
Our elective module will provide you with the critical knowledge required to comprehend technological change and enable you to devise strategies benefit from it. Key concepts for addressing real-world challenges facing companies in regard to internal organization and competitive environments will be developed and further elucidated through industry-specific case studies.
Having completed the module, students will be able to:

• understand the dynamics of technological change and evaluate its impact on the competitive positioning of companies.
• distinguish between different patterns of technological change and respond to them strategically.
• develop appropriation mechanisms to maximize the value of new technologies for companies.
• identify and address organizational challenges in R&D and product development processes.
• recognize the interdependencies between technology, corporate strategy, and entrepreneurial initiative.